Earthling Elroy began as a simple visual concept: an iconic 1970s "yellow smiley" image embellished with antennae to represent the creepy and crawly creatures who pollinate our fields and flowers.

That simple visual concept became an Earthling Emoji: a recoloring and reshaping of the antennae-sporting "yellow smiley" image with blue and green hues representing land, water, and sky.

That Earthling Emoji became Earthling Elroy: a cartoon character who reminds us that we have the power to protect and beautify our planet, even when our actions are small and voices are soft.

Earthling Elroy became the muse for the Elroy Institute: a.